How it works

Four steps, from deposit to payment. Here is what actually happens when a campaign runs normally — which is to say, the vast majority of the time.

Updated 2 August 2026

The four steps

Deposit, produce, verify, pay.

1. The brand deposits the budget

On signature, the agreed amount goes into a segregated account. It no longer belongs to the brand, and does not yet belong to the creator. Neither side can withdraw it unilaterally.

2. The criteria are set in writing

Publication date, integration length, link in the description, pinned comment, advertising disclosure. Only commitments that can be observed — an unverifiable criterion cannot trigger a payment.

3. The creator produces and publishes

They work knowing the budget is already deposited. No invoice chasing, no 60-day terms, no fronting cash on someone's word.

4. The criteria are checked, the funds are released

Every point of the contract is matched against the actual publication. The brand has a window to approve or flag an issue; they are chased by email, SMS and phone. With no reply by the deadline, delivery is deemed accepted and payment is triggered — silence never blocks a payment.

A campaign that goes well

All five criteria met, payment triggered.

Here is the normal case, which covers almost every campaign. Every line of the contract is verified, and the money goes out.

Frequently asked questions