If you disagree
In the normal course of events, the brand approves delivery and the funds are released. This page covers the other case: when they object. The full procedure, the deadlines, and what we base our decisions on.
Updated 2 August 2026
In short
Once the content is delivered, the other party has 3 days to approve or object. We chase them by email, SMS and phone during that window. With no reply, delivery is deemed accepted and the funds are released. An objection must be reasoned: it must state what does not comply, referring to the contract. We then decide solely on the written criteria — and if disagreement persists, free external recourse remains open to both sides.
The procedure, step by step
The response window is 3 days — the same as in the normal flow.
A useful clarification: the 3 days are not a dispute window. They are the standard period the brand has to say whether it approves delivery, described in How it works. What follows covers what happens when the answer is “no” rather than “yes”.
1. Delivery is declared
The creator reports that the content is live and attaches evidence: link, screenshot, timestamp. Both parties are notified at the same moment.
2. Three days to approve or object
The other party has 3 working days. We do not rely on goodwill to reach them: they are chased by email, SMS and phone during that window. Nobody can claim they were not informed.
3. With no reply, the funds are released
After 3 days with no objection, delivery is deemed accepted and payment is triggered. Silence blocks nothing — that is what prevents a payment being held up indefinitely through sheer inaction.
4. An objection must be reasoned
Refusing is not a button. You must state what does not comply and which point of the contract it refers to. An objection with no stated reason does not stop payment.
What we base our decision on
Solely on the criteria written into the contract. Nothing else.
We do not judge whether a video is good, whether the tone fits, or whether the brand is happy. We check what was written and signed: the publication date, the integration length, the presence of the link, the pinned comment, the advertising disclosure.
This is a deliberate limit. A criterion that cannot be observed cannot trigger a payment — which is why we insist the contract contain only verifiable commitments. The real work happens before filming, not at the moment of the dispute.
Every decision is reasoned in writing and given to both parties: which criterion, which evidence, which conclusion.
Why we have no interest in favouring either side
Our fee is identical whatever we decide.
This is the question everyone asks, and it is a fair one: this company holds the money and decides who gets it. Here is why it tilts neither way.
We are paid 1.5% by each party, and that fee is due whether the funds go to the creator or return to the brand. We earn exactly the same either way. No decision pays us more than another.
We have no discretion. We check written criteria that both parties signed before the campaign started. It is not an opinion, it is a verification.
The contract is reviewed by a person, assisted by automated analysis tools. The tool extracts the commitments and matches them against the evidence; the decision itself is made and signed by a human. No payment is ever refused by a machine alone.
And our decision is not the last word. Free external recourse remains open to both parties, without going through us.
External recourse, free of charge
Two independent bodies, both directly accessible.
If either party believes our decision is unfounded, they can refer the matter to an independent third party. We are neither a party to that referral nor an intermediary: it is done directly.
| Body | What it offers |
|---|---|
| Médiateur des entreprises | A public service of the French Ministry of the Economy, for disputes between businesses. Free, confidential, fast. |
| CMAP | A mediation and arbitration centre founded in 1995 by the Paris Chamber of Commerce. Free mediation below €50,000 at stake, within a few weeks. |
Sources: service-public.fr (Médiateur des entreprises) and cmap.fr, accessed 4 August 2026.
A concrete example
Four criteria met, one disputed — and what the objecting party sees.
Here is what a real objection looks like. The brand disputes a single point out of five; the other four remain settled.
The link has been in the description since publication. Timestamped screenshot from 12 August at 18:06 and a check from 14 August are attached. It appears after the “more” button, which explains why it can be missed on mobile — but the contract requires its presence, not its position. Criterion met.
Frequently asked questions
What if the brand does not respond at all?
They are chased by email, SMS and phone throughout the 3 days. With no reply by the end of the window, delivery is deemed accepted and the creator is paid. Inaction cannot be used to delay a payment.
Can I object after the 3 days?
Payment is triggered, so the funds are no longer in escrow. The contractual relationship between the two parties still stands: recourse remains possible between them, but outside the escrow.
What if the contract says nothing about the disputed point?
We cannot decide on something the contract never covered — that would be arbitrary. In that case we invite both parties to agree and, failing that, to use the external recourse. It is the best reason to write precise criteria before starting.
How long does a decision take?
A reasoned objection is handled within 48 working hours. Since the criteria are written and observable, this is a verification, not an investigation.
Clear criteria beat good recourse
The procedure above is almost never needed, and that is the point. What prevents it is release conditions written down in black and white before filming starts.
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