Influencer invoice: the mandatory details
An incomplete invoice gets disputed, gets paid late, and weakens any claim. Here is what it must contain, and the two lines almost nobody includes.
Updated 2 August 2026
In short
An influencer service invoice must show the full identity of both parties, a unique number, the date, the service details, the amount excluding and including tax with the applicable VAT treatment, and the due date. Two lines are mandatory and almost always missing: the late-payment penalty rate and the flat €40 recovery fee.
What the invoice must contain
Identity, number, date, service, amounts, due date, penalties.
| Detail | What it means |
|---|---|
| Both parties' identity | Name or company name, address, business registration number |
| Invoice number | Unique and sequential, with no gaps in the sequence |
| Dates | Issue date and date the service was performed |
| Service details | Platform, format, number of pieces, publication period |
| Amounts | Price excluding tax, VAT rate and amount, total payable |
| VAT not applicable | Mandatory statement if you are under the VAT exemption scheme |
| Due date | A specific date, not “on receipt” — see the next section |
| Late-payment penalties | The applicable rate, mandatory on any business-to-business invoice |
| Recovery fee | €40, a mandatory statement |
The due date changes everything
Write a date, not a vague phrase.
“Payable on receipt” is not a due date: it is an intention. A specific date, by contrast, mechanically triggers penalties the following day, with no possible argument about when the clock started.
The framework, as a reminder: absent an agreement, the deadline is 30 days after the service is performed; where one was agreed, it cannot exceed 60 days from the invoice date, or 45 days end of month where the contract expressly says so.
Source: article L.441-10 of the French Commercial Code (Légifrance), accessed 2 August 2026.
The invoice you never have to chase
Everything above — mandatory details, a precise due date, the penalty rate, the €40 fee — serves one purpose: preparing for the dispute. It is ammunition, useful the day the brand does not pay. A well-made invoice does not get you paid faster, it makes your claim stronger.
With Fylakia the invoice changes role: it accompanies payment instead of demanding it. The budget is already deposited when you start producing, and it is released as soon as the agreed criteria are met. You are invoicing a receipt, not a debt.
The legal details remain mandatory — an invoice must carry them regardless. But late-payment penalties stop being a precautionary clause and become a formality, since there is no longer any possible delay.
The limit: this only applies to campaigns booked through escrow. Your other invoices still need every mandatory detail.
Frequently asked questions
Do I charge VAT on influencer services?
It depends on your tax regime. Under the VAT exemption scheme you invoice without VAT, stating the applicable exemption. Above the thresholds, standard-rate VAT applies. Check your own situation with an accountant rather than copying an invoice found online.
What if the brand never sends a purchase order?
It does not prevent invoicing, but some large companies refuse to pay an invoice without a purchase order reference. Ask for it before you start: it is the most mundane — and most avoidable — cause of a payment stuck for weeks.
Can I invoice before publication?
Yes if the contract provides for it, typically for a deposit on signature. The balance is usually invoiced on publication. Spell it out in the contract: an invoice issued at a moment the brand did not expect is a frequent cause of delay.
The best invoice is the one you never chase
With Fylakia the budget is deposited before filming and paid out as soon as the agreed criteria are met. The invoice accompanies payment instead of chasing it.
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